This identity is for a series of premium craft beers from the fine brewers at Kelsen Brewing Company. Specializing in experimental sours and barrel-aged brews, we wanted to give the Cryptic brand an air of intrigue that lives up to its name.
logo
The logo's built-in key fits right in with the theme of the Cryptic labels.
beer lounge logo
We also put together this variant to use for their taproom, The Cryptic Beer Lounge.
standard label
We aimed for a standardized label design that can be used across the entire series over time. A contrast of matte and metallic finishes gives it a unique look.
barrel-aged label
A second label design was created for Cryptic's line of Barrel-Aged beers.
...and a spooky variant was made for a special Halloween release.
"wild ales" logo
A logo was created for the barrel-aged series, adapting the label artwork into a graphic format that would be suitable for merch.
