This identity is for a series of premium craft beers from the fine brewers at Kelsen Brewing Company. Specializing in unique sours and barrel-aged brews, we wanted to give the Cryptic brand an air of intrigue that lives up to its name.
The logo comes in both Key and Lock variants.
We aimed for a standardized label design that can be used across the entire series over time. A contrast of matte and metallic finishes gives it a unique look.
I built a 3D model to help me figure out how a backlit keyhole might realistically affect the surrounding elements.